Write Great Copy: Delete Nonsensical Sensationalism
There are many writing useful writing techniques to get your writing a lot of attention. Three of them I come across often lately, are are being exploited by many who write.
- Sensationalism
- Euphemism
- Fanaticism
These three can backfire pretty good if not wielded properly. This post addresses sensationalism. Something that can be really useful and fun to read when it’s used well.
Yourdictionary.com defines sensationalism as:
a. the use of strongly emotional subject matter, or wildly dramatic style, language, or artistic expression, that is intended to shock, startle, thrill, excite, etc.
b. preoccupation with or exploitation of what is sensational in literature, art, etc.
This definition works for the most part. Defining a word with a variation of the word is not generally useful, but it is passable here.








