Remember Spelling tests when you had to know how to spell the word and what it meant? Way back when I was just learning to read and understand words, my mother would quiz me on my weekly list. She told me back then, that you never define a word with the word or a form of it. That meant I couldn’t take the lazy way out.

Really it’s only logical. Consider this fictitious conversation:

Person A: Obfuscate?! What is that? What does that mean?

Person C: Obfuscate? You don’t know what that means? Man! It’s a verb–you know, to obfuscate…the act of obfuscating? Dang! Don’t you know anything?

Writing copy is an important endeavor. The smart writer knows this and knows enough not to underestimate their readers or disrespect their clients by trying this. It takes time to make your point and it makes all the difference to your clients and your reputation. And if you do a shabby job, be grateful if someone takes the time to let you know you suck!

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Happy New Year! 2010 is as good a year as any to put your ideas into play as you get them, right? Of course it is. However…

If you’re anything like me and my friends, you get a ton of ideas at once in a massive new year deluge. The time of year when you’re awash with inspiration, creativity, desire, hope. Really you want to go for everything, I know. And you can go for more than one, in fact as many as you’re physically and financially able to pursue. But, usually you can’t pursue all your ideas at once. Read more »

Have you ever had a day that makes you wonder why you do the work you do? People hire you to work for them. They give you assignments which you complete effectively. They receive it with no fanfare, only thanks. I work well alone, with no fanfare is nice. I just want to do the work to the best of my ability. When my work is accepted and goes live or into circulation, that is reward enough. And of course being paid well is definitely fulfilling. With that, I’m ready for the next thing. What more do you need, right? Read more »

What do Potential Clients Ask Me as their Copywriter?

• Do you understand SEO
• Is good SEO more important than good content
• You get the by-line, but can you keep the company voice
• What do you know about my company
• How do you develop content for my site
• Will you hear ideas from me
• Will you get me original content
• Can you get me noticed without black hat tricks

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