I’m growing, and part of my expansion is selling online. I’ve set up my first book selling on the Books page over at the main website. I’ve wanted to do it for a while, now. But what pushed me over the edge was doing a website review for a friend.
Customers want to Take it Easy Online
I read a comment from a would-be customer who said that it was too difficult to buy the items she was interested in. The first thing you always want to do is make it easy for the customer to pay. So, I needed to find out what ways are inexpensive and fast for startup businesses. That was part of the reason for last months post on making it easy for people to pay you.
In this post I want to share more about the early stages for selling online, as I learn them. If you’re just starting to sell, like me, or if you have a larger inventory of several different items, you need to make it easy for customers to make purchase from you, certainly easier than getting people email you to request a product.
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When I decided to freelance more regularly, I knew it was important to make it really easy to receive funds. A key to that is to have a process that’s as painless as possible for the payee. I know there are other more productive activities to invest my time. And the same is true for the people I work with.
Paypal was the obvious payment option to consider because I already had the account. I knew how easy it was to pay for my purchases online. When I looked at it as a tool to receive money, I learned that part is easy too. Since there’s minimal work involved in sending an invoice and taking the occasional fee, I decided to try it out. It’s a faster process to set up than navigating the red tape of using a bank.
I’ll tell you why I like Paypal.
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Introducing: Me!
A résumé is your sales tool. The second part of your two part letter of introduction. Both your cover letter and résumé are important. But, what if they were separated: Could your résumé stand alone? It’s often the first thing a person will see. It’s your Representative. It is your opening bid to get the all-important initial interview.
Get Motivated about Writing Your Résumé
What do you wear to write a résumé that gets you in the door? Start with your best attitude. It’s a positive document crafted to show who you are. If writing résumés and job hunting is not a fun time (and rarely is exhilarating joy associated with job hunting, right), you may need to work at getting into the proper frame of mind to write.
Don’t wait for inspiration to come to you; go get it. Think about the things that get you motivated and let yourself get excited. Focus on your goal of putting your best foot forward to get that interview. Celebrate what you have to offer and what accomplishing this could bring you like:
- the chance to interview for the perfect job
- the new things you might learn about your community
- the chance to learn more about yourself and things you might do differently
- the opportunity to get the job you really want
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Writing SEO posts is an easy task, that is enhanced when you have tools that serve to optimize the process. Last post, I mentioned some tools that help with SEO writing. There is a comparable analytics plugin for WordPress, called Keyword Statistics. Keyword Statistics is a plugin that analyzes your post text and gives you data in real time.
Benefits of using Keywords Statistics Plugin
- Real time keyword data, and keyword density received while you’re writing.
- No need for visiting another site to check your work.
- Since it’s built into WordPress, it operates on whatever browser you use.
- Since reports all data, you can see what words you’ve overused, as well as what’s not used enough.
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There are lots of things you can do, and thousands of dollars you can spend to optimize your blog. But you don’t have to. I want to introduce you to key practices you can begin using after just a little reading and watching the videos.
Now, I’m not going to tell you again that you first need to write excellent copy. Everybody says that. I’ve said that. And more importantly, you know that if you don’t attract your visitors with your content, you won’t have a chance to convert them to customers or clients. Right? Enough said. On to the optimizing strategies.
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