Working Out a Design Job

By , August 29, 2011

Brochure for Bethany United Methodist ChurchI’m compelled to split my attention among many things these days; most of them have to do with the needs of others. When you consider planning, executing and improving, the time lots expand consuming much of my days. And, admittedly, I let many spill into my evenings.

How I get through involves writing. You may think it takes up too much time to write a note here, draw a picture there. But, for me, it helps to insure that I stay on point and don’t forget anything needed.

Here’s what my process looks like, these days.

Drafting

I need to write through a project. I may write detailed descriptions of what is needed, how it should work, and what goes beyond what I was asked for. However, that’s not always required.

I usually draw pictures. Simple line drawings are my favorite, because they offer room for details and changes.

My recent brochure project, I drew up based on samples provided. After looking at it and the blank screen, I added my ideas for them.

Finally, once I was satisfied with the drawing, it was time to put it on the screen.

Reviewing

Before the client gets it, I review it to make sure I covered all I had intended. Everything the client wants needs to be included — unless it’s not going to be.

Sometimes I will add or detract from a project, once it’s on the screen. To be sure I can say why when presenting the work, I may make notes on the sketch, or write detailed explanations for what I’ve changed.

Presenting

A big reason for writing notes is so I don’t have to trust my memory — or lack of memory. With my notes in hand, during presentation of my draft, I can explain why I did whatever I did, if any question should arise.

Revisions

Once the draft was presented, I was on to my next project as I waited for any revisions to come in. No matter how much time I take to get everything included, there may come a need to incorporate new information. In part, it’s because things can change for a client between the time I’m engaged and the time I complete a draft for them to proof.

Still, I try not to have many revisions. There are several things I do to keep revisions to a minimum.

  • Ensure all the client’s specifics are covered
  • Ensure client understands my design choices
  • Charge a fee

Charging Fees

The reason I may charge for changes is because this work can quickly become a time-sink if I’m not careful. At times, there are big company changes that must be incorporated, (business happens). When the changes are so many that they take up much more time than is allotted, sometimes taking us far afield from where we started, then I will charge for the extra time.

Finishing

I revised the brochure as requested and sent the final version — one of the best parts. While I do enjoy the process, there is a lot to be said for putting a project to bed.

 

That’s my simple process for working through a design project. I find that drawing helps to connect me viscerally to my project. Do you draw first, or go straight to the computer? How do you work through your design projects?

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