Writing SEO posts is an easy task, that is enhanced when you have tools that serve to optimize the process. Last post, I mentioned some tools that help with SEO writing. There is a comparable analytics plugin for WordPress, called Keyword Statistics. Keyword Statistics is a plugin that analyzes your post text and gives you data in real time.
Benefits of using Keywords Statistics Plugin
- Real time keyword data, and keyword density received while you’re writing.
- No need for visiting another site to check your work.
- Since it’s built into WordPress, it operates on whatever browser you use.
- Since reports all data, you can see what words you’ve overused, as well as what’s not used enough.
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There are lots of things you can do, and thousands of dollars you can spend to optimize your blog. But you don’t have to. I want to introduce you to key practices you can begin using after just a little reading and watching the videos.
Now, I’m not going to tell you again that you first need to write excellent copy. Everybody says that. I’ve said that. And more importantly, you know that if you don’t attract your visitors with your content, you won’t have a chance to convert them to customers or clients. Right? Enough said. On to the optimizing strategies.
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Remember Spelling tests when you had to know how to spell the word and what it meant? Way back when I was just learning to read and understand words, my mother would quiz me on my weekly list. She told me back then, that you never define a word with the word or a form of it. That meant I couldn’t take the lazy way out.
Really it’s only logical. Consider this fictitious conversation:
Person A: Obfuscate?! What is that? What does that mean?
Person C: Obfuscate? You don’t know what that means? Man! It’s a verb–you know, to obfuscate…the act of obfuscating? Dang! Don’t you know anything?
Writing copy is an important endeavor. The smart writer knows this and knows enough not to underestimate their readers or disrespect their clients by trying this. It takes time to make your point and it makes all the difference to your clients and your reputation. And if you do a shabby job, be grateful if someone takes the time to let you know you suck!
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Writing to people is a joy. But make no mistake, it’s a job too. It requires focused attention and the desire to learn and teach. And throughout your writing, for various types of clients and subjects, you can develop routines to improve your efficiency.
Particularly when you are writing about a new topic, you need to ask the questions to fill in the wholes in your knowledge base. It’s helpful to know the questions that are important to your subject matter. Being inquisitive is a big help when you need to find answers. Another thing that helps is knowing what points will resonate with your target audience. With these two traits present, you are well on your way to cranking out your assignments.
Once you write a few articles for your client, and read what good things they’re already using, you begin to get a feel for the writing that works for them. Your goal isn’t to ghostwrite unless that’s what you’ve discussed. You do, however, want to maintain the flow of the site by delivering a document that strikes a tone similar to the other good quality articles that are on the site. You can develop a writing routine to easily deliver documents that are in keeping with your client’s favored means of communication. And you can make them as uniformed or different as suits your need.
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