What do Potential Clients Ask Me as their Copywriter?

• Do you understand SEO
• Is good SEO more important than good content
• You get the by-line, but can you keep the company voice
• What do you know about my company
• How do you develop content for my site
• Will you hear ideas from me
• Will you get me original content
• Can you get me noticed without black hat tricks

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There’s more than one way to skin a cat.

How many times have you heard that? A gazillion, right? Well there’s a reason it’s so popular: It’s simply true most of the times. It’s an optimistic way of looking at everything in life. If you can’t get it one way, there’s almost always another way to make a software program do what you need. If you’re not seeing what you need in a photo, there’s another way that you can set your camera to force the outcome. If it’s film, you may be able to catch it in the developing. Read more »

I used to work as an administrative assistant [AA] for a temp-to-hire placement agency. For one assignment, they placed me at this company where their AA was on maternity leave. Their temp worker before me got the flu, so I was up. A very nice man was assigned to walk me through what I would be doing for them through the end of the week. We got along well, and it wasn’t because I was nice and he was nice. It turned out, he was nice to me because I knew stuff. On the second day, he asked me why I was doing temp work with all the skills I had. Read more »

Have you ever heard people talk about being cross-trained? You’ve heard the groans from purists who want to do their job, and only their jobs. Well, before you fall into that rut, listen to the rest of their story. I think it’s safe to say that the majority of people in the workforce today understand that it’s a great boost to know more than their specific jobs. It’s more than just being a team player. It’s for your personal growth too. Read more »

It’s not always easy to get what you want. You spend a lot of time wishing, wanting and waiting. “I’ll do it as soon as…” It’s a familiar opener if you spend your time putting off your dreams for practical reasons. The dream job you know you can do, that you’ve already done, has to wait because you haven’t the time or the money to get the training. Really, though, is it practical to leave your dreams to fade out, collecting dust in the recesses of your memory? Is it a good plan to wait without deadline, end date, target date, with no action toward getting what you want? I don’t think so. Read more »

Yes. I did say it right. Employers play a crucial role in determining employment. Just because you’ve been offered a job, just because you meet the requirements, interview well and beat out the competition, does not mean that this is the position for you. There are several things to consider when deciding to accept a job. You’ve done your part by honestly meeting the requirements of the job for which you applied. The question now is whether or not the company meets your needs. You have to make this determination and there are several things you can do to aid your decision–making process. Read more »